Hello up there in we-rule-the-supermarket-wars land. My name is Ana and I am one of the many
minions consumers who used to enjoy shopping in many of your stores over the years. Yes, I did say used to, because recently it seems that just about every visit to your stores has seen me exit full of frustration and annoyance.
Oh, what’s that? You’re dying to know why? Well, I’m so glad you asked. Here’s why.
As a spoiled-for-choice first world consumer who lives in a highly developed country, I used to happily spend hours browsing the aisles of your store, keen to try high quality ingredients. I was usually happy to pay a little bit more for certain brands, and like everyone, I had my preferences. I did on occasion try your own store brand, but mostly I preferred others. So it is with great dismay that over the last few months I have noticed a very gradual but unmistakable takeover on the shelves. Many of the brands I usually buy have been replaced by your own.
So what you are doing, in effect, is taking away the consumers ability to choose. And I like to make my own choices, thank you very much.
The real irony though? That your brand is called “Select”. It should just be called “Buy This Because We Are Giving You No Option Anyway”.
Now it’s not that your brand sucks that badly. But in a large store with thousands of items for sale, why are you being so pushy? In the last few weeks, every time I have gone in to buy either just a few things or do a big shop, there are items that I can not get anymore. (Deleting the entire range of large size iced tea drinks was just mean, btw). So many times when I have reached the spot where a favourite brand used to reside I am instead faced with it’s “Select” replacement.
I don’t want replacements unless it’s the band.
Now I do realise that this is a very pointless whinge, and that I am no doubt coming across like a spoiled Western-white-bitch with nothing better to write about. I would much prefer to be able to buy all of my food and groceries from smaller, independent grocers. I would love to waltz out the door with basket in hand and buy from the person who actually grew or produced the goods. But just like cars and mobile phones, the convenience proves too tempting.
And just yesterday when I went to buy my Husband a particular dark treacly Irish type of beer he loves, I opened the fridge in your liquor store to see an empty space. I asked the gentleman at the counter if there were anymore, and he told me the line had been deleted. He told me that management felt that it was a “seasonal”, as in Winter, type of item.
IT’S BEER FFS!
And we live in Australia! Beer is almost our national drink. Even when I was pregnant I enjoyed the occasional beer in the summer.
Deleting beer? Bloody un-Australian if you ask me.
So, Mr or Ms Supermarket-Giant, in the meantime I will, sadly, continue to shop at your store. And even though I was super-impressed with the recent makeover my local store was treated to, since then you have managed to piss me off pretty much every time I go in. I can not afford to drive all over town, petrol is very expensive, and I have better things to do. I don’t live near enough to any local-market type of set up, so until the day I can convert my backyard into a self-sufficient vegetable garden and add some chooks into the mix for fresh eggs, I will remain,
a very disgruntled customer.
P.S. I have actually tried a great deal of your “Select” products. They are almost never as good as the other brands, and are barely any cheaper.